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Thursday, 31 May 2012

How To Prepare Your Squeeze Page Message

Your squeeze page in most cases will go a long way in determining your online success since it is the most important tool you got to help you build a list. What we are addressing here today is how to 'smooth' out the rough edges that may still exist on any web pages you may use when developing an opt in list for your business.

Here are 3 areas to consider when composing and placing content for use on any web page in order to help you build a list to which you can promote!

Crystal Clear Message

You have a message to deliver and that is you want people to join your opt in list therefore you must focus on encouraging them to do so. Normally this is done with the offer of a free gift so focus on the gift and the benefits it will offer people who choose to opt-in. Be very clear about these benefits and also 'exactly' what visitors must do next in order to join your opt in list!

Concise As Possible

Along the same lines of delivering a crystal clear message keep what you have to say as brief as possible. The use of too many words can serve to distract and/or bore visitors which in either case will discourage them from leaving their contact information. Besides you only have one message to deliver so the volume of your content on this page needs only to be minimal at best!

Orderly Delivery of Message

It is very important to not overlook the 'order' in which you present the content on this page! Tell visitors the what, why and how of your intended message and in that order so as to Not confuse them. You want to immediately capture their attention and your offer of a free gift will help do just that. From there you speak about the benefits they will enjoy and then tell them 'exactly' what they must do to get their gift, which of course is to leave their contact information!

Remember your online success will be very dependent upon your ability to communicate clearly with people whether you are selling something or simply trying to build a list!

The effectiveness of your squeeze page will be closely related to the degree of online success you experience since you will depend upon it to help you build a list. Make no mistake, this component of your marketing strategy will always be in need of constant testing and tweaking but you want to at least lay a solid foundation! The 3 areas addressed above concern how to 'deliver' the all important message you will display in order to convince people to join your opt in list. By insuring that your message is clear, concise and presented in a sensible way you give yourself the best chance at developing the opt in list you need to enjoy the online success you seek!

Wednesday, 30 May 2012

Choose the Best Domain Name for Your Business

The best domain names can make a huge difference in the success of your businesses, websites and online properties. Utilizing them in the right way, and ultimately, picking out the best ones right from the start, can help lead you to greater levels of success more quickly than you could have imagined. Even if you are able-and patient enough-to research every site offering aged domains, you will find that only a small number of these domains are up for grabs out of the millions of domain names that have been issued. Your options would be severely limited if you are searching for a domain based on a keyword.

Given the small number of available aged domains that are suitable for your niche, and given the lesser number of aged domains that would match your specific requirements, your chances of finding just the right aged domain are quite low. And if you do find a domain that suits you, you may discover you are unable to pay the asking price immediately. Your website needs to be located at a domain name that is easy to find, which means you need to choose a web address that is easy to remember and type. Many companies make the mistake of registering a domain that is way too long and difficult to spell, and then it becomes a challenge for anyone to visit their website, even if they are already aware of it.

Fortunately, there is a way to provide a secure browsing experience and it involves what is known as certificate technology. In order for a web site to make use of this technology, it will need to verify itself as being legitimate, which means it will have to provide some identification information. Although most stores still have physical locations, carving out a well-recognized presence in online communities is vital. With a bit of creativity and skill, your business can benefit from today's technology by devising a strategy that adeptly integrates your domain name and presence on social networking sites.

One way to do that is by having a great domain name that really pops out from the page. This way your site will be more attractive, hopefully getting that random Internet searcher to click on the link and spend some time on your page. This will increase your hits, which means that if you sell ads, you can raise the rates. Do some keyword research before deciding on your domain name. I recommend that you choose a two or three long tail keyword phrase that people would type into a search engine to find what your business provides.